US Homebuilders Continue to Shine – Trade Ideas | Economics Global

As US homebuilders continue to shine amidst a gloomy economic climate, find out how you can invest in the sector to take advantage of this macro theme.

Fundamentals

As economists everywhere are searching tirelessly for the ever-elusive “V-shaped” economic recovery amidst the COVID-19 crisis, many seem to have passed on US homebuilders, as the industry continues be a major bright spot amidst a challenging environment.

US homebuilders continue to “build their homes on solid ground”, as the industry continues to be supported by strong cyclical and structural trends, despite the ongoing health crisis. Increased consumer demand for new, high-tech homes with amenities for both school and work, a sharp contraction in the supply of existing homes available for sale, and flight to the suburbs amongst city dwellers, led to a surge in housing demand in June. It is also the highest pace of sales growth for the industry since the height of the unprecedented housing boom back in 2005.

Despite the ongoing COVID-19 pandemic, US homebuilders are seeing strong demand and lots of interest for new construction homes, as existing-home inventory continues to remain steady. On a regional basis, homebuilders in the West, Northeast, and Midwest are benefiting from renewed demand that was kept back due to the lockdowns in the early spring. Furthermore, record-low interest rates have also been fueling industry demand, as the Federal Reserve (“Fed”) cut rates to near zero, in an effort to contain the economic damage from the COVID-19 pandemic.

This has come together to create a perfect storm for the US homebuilders, as consumer demand is at a level not seen since the mid-2000s.

Market Sentiment

As a result of improving industry fundamentals, coupled with the improving overall market sentiment, US Homebuilders have been on a tear in terms of market performance since March. Since their March lows, US Homebuilder equities have surged 43.74% to become one of the top-performing cyclical areas of the market, as investors anticipate an economic rebound by giving beaten down cyclical stocks a second look.

Technical Analysis

US Hombuilder Equities: Bullish
XHB: SPDR® S&P® Homebuilders ETF (“XHB”) as a Proxy

After consolidating since late May, US homebuilders finally generated enough force to break through their daily resistance level of US$45.15 in early July, to post one of their best weeks since early June.

US homebuilders have been moving higher since March, backed by increasing industry demand, record low interest rates, and green shoots slowly sprouting up throughout the US economy. Since the March bottom, the recent bullish momentum in US homebuilders continues to be supported by a rising weekly trend line (Green Trend Line), indicating that the bulls are currently in control. US homebuilder equities are also showing a steadily rising RSI as well. Though it did take a little bit of a breather in June, the indicator has started to pick up in recent sessions, which to us indicates that the recent rally in US homebuilder stocks is on steady ground.

When it comes to market sentiment, sentiment has been trending in favor of the industry. The Bull Power Bear Power Histogram rose to 0.21 from its March lows, a level not seen since February, as investors grow increasingly comfortable with taking on more risk in the homebuilder space. Lastly, to further strengthen the bulls’ case, the Schaff Trend Cycle has been in an upswing since late May, comfortably in green bullish territory, signalling to us that US homebuilders are in the midst of a bull run.

Risks

Despite our optimism on the US homebuilder industry, the spectre of the ongoing COVID-19 crisis is still a risk for the industry. As COVID-19 cases continue to spike, if the US decides to roll back their re-opening initiatives, and re-impose government mandated shutdown measures again, the unemployment rate could resume its upward trajectory and put the growth prospects for the industry at risk.

Key Levels

Given this accomadative environment, and using the XHB ETF as a proxy, we expect US homebuilders to make a run for their monthly resistance of US$49.22, a level not seen since February. If the bulls continue to have their way, we could see the industry try to break through this level and make all-time highs.

However, investors and traders must keep in mind the bear case as well, where if this momentum does stall, we could see US homebuilders fall back down to their daily resistance level US$45.15. If this were to persist, we could see the group re-testing their June lows at around US$41.80.

Overview

Overall, we are currently bullish on US homebuilders, as the industry has shown its resilience in the face of the COVID-19 pandemic. The industry is currently supported by strong industry factors, specifically record-low interest rates, a surge in mortgage applications, and strong consumer demand in choosing the suburbs over city living.

So long as the current environment persists, we believe US homebuilders are currently on a solid foundation.

Related Market Commentary

A Strong Foundation Makes a Steady Home – US Homebuilders Continue to Shine

© 2020 Economics Global Inc.

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Any views expressed here are those of Economics Global Inc. as of the date of this publication, are based on available information, and are subject to change without notice. This document does not constitute investment advice.
The value of investments and the income they generate may go down as well as up and it is possible that investors will not recover their initial outlay. Past performance is no guarantee for future returns.
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